Guido Hertel

Professor of Organizational and business psychology
University of Münster, Germany

Biography

Guido Hertel is Professor of Organizational and Business Psychology at the University of Münster, Germany. His research addresses emerging trends and challenges in work organizations, such as electronic human resource management, demographic changes, and synergy effects in cooperation and negotiations. He has published more than 100 chapters and journal papers, for instance, in the Journal of Applied Psychology, Journal of Organizational Behavior, Journal of Management, Journal of Occupational and Organizational Psychology, Journal of Personality and Social Psychology, and Psychological Bulletin. Guido is editor of the Wiley Blackwell Handbook of the Psychology of the Internet at Work, Associate Editor of Group & Organization Management, and member of the Editorial Boards of Organizational Psychology Review, Small Group Research, and the International Journal of Internet Science. Moreover, he is member of the founding editorial board of Work, Aging, & Retirement, and has served as guest editor of special issues for various journals such as the European Journal of Work and Organizational Psychology and the Journal of Managerial Psychology. In addition to his academic activities, Guido also works as speaker, trainer, and consultant for work and business organizations. More information about his work at www.uni-muenster.de/OWMS/

Title of talk
The psychology of the internet @ work: current insights and future research opportunities.

The Internet as global interconnection of computer systems is causing fundamental changes in the way we work, and how work is organized. Online-recruiting, virtual teamwork, e-leadership, and e-learning are by now established as the new normal, and innovative technologies such as virtual and augmented reality, machine learning, and interconnected objects (Internet of Things) are already at the doorstep. However, psychological research only slowly embraces these developments, and often focuses on discrete technologies instead of work dimensions that might be better connected with existing theories of work and organizational psychology. Based on a conceptual framework to structure the various psychological implications of Internet-based work (including new developments), this presentation reviews potential opportunities and risks of Internet-based work from the perspectives of the individual worker, the work organization, and the social society. Internet-based tools (e.g., Management Information Systems, Virtual Reality) and work environments (e.g., virtual teams, flexible offices) are discussed both as single interventions (main effect) and as context conditions (moderator) that might qualify workers’ experiences and behavior. Moreover, research opportunities are derived within psychology and beyond, as well as strategies to disseminate the findings outside the academic field. In addition to reacting to current technological trends, psychology can provide conceptual guidance for the development of technologies, designing jobs and work environments for a more sustainable and inclusive society.